Rudy Heinatz

An Interview With Rudy Heinatz, Operations Guru

Which talent would you most like to have?

I’d like to be able to play a musical instrument. Probably the piano.

What’s the song most played on your iPod these days?

I am a recent convert to the Old Crow Medicine Show so probable Wagon Wheel. I’ve also been on a 70s kick lately so Lady by the Commodores is probably up there also.

Describe yourself in 3 words.




If you could trade places with any other person for a week, famous or not, living or dead, real or fictional, with whom would it be?

The Grateful Heinatz Family

Rudy, Will and Stephanie Heinatz – Grateful

Huckleberry Finn. I’d love a week of intentionally looking for the adventure in everyday life.

If you had only six months left to live, what would you do with the time?

Cash everything in and travel with my family. These days my greatest experiences are watching my son learn and explore the world around him. I don’t think there is any better way to do that than travel. I’d like to visit every continent.

I’d also eat lots of fried chicken.

At a movie theater which arm rest is yours?

Both…a man has to draw a line in the sand sometimes.

What do you consider your greatest achievement?

Fatherhood…Will may have a different opinion. I can remember leaving the hospital wondering how I was going to handle this…at least without a nurse right down the hall! I soon learned that these amazing little people have an incredible way of letting you know when they need something and the rest is about soaking in every minute.

What do you consider the most underrated virtue?

Empathy. There always seems to be some societal need to show strength when the act of showing understanding can be what showcases true strength of character.

Name something you hate doing!

Painting. Until recently, I have always done house painting myself despite hating it. I just always had an issue paying someone to do something I was perfectly capable of completing. Luckily I’m over that.

What is your motto for life?

Most folks are about as happy as they make up their minds to be. Hopefully Lincoln doesn’t mind me borrowing this.

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Rudy Heinatz – Director of Operations

Rudy Heinatz, MBA, Director of Operations: Rudy joined Consociate as a partner in 2013 after spending 10 years as a healthcare executive where he researched gaps in the market to develop new service lines, led a team of 100, a seven figure construction project and multi-million dollar operating budget. He earned his undergraduate degree in business and marketing from Christopher Newport University and his Masters in Business Administration from the Mason School of Business at the College of William and Mary.

Partner at Consociate Media


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