Tag: Kelly Marderosian

The Pulse of a Website, The Personality of Your Blog

I once heard someone refer to a blog as what gives a website a pulse. Stop and think about that. Powerful, eh?

Then think about the things that have a pulse. You. Men. Living beings. And that’s what a blog should be. A living piece of your web site. Something that is new and fresh. Something that’s first post is vastly different from its most recent because it’s grown and changes and morphed. And most important, something that has a personality.TellStoryREV2IMG_6203

Blogging is not only extremely important for your business but it helps your audience connect to your brand. Your brand, especially for small businesses, is you. It’s the culture of your company.

Adding a personal touch to everything you write will allow people to connect to YOU more on a personal level. Besides, we all crave that personal touch in any aspect of our lives. We have an innate desire to relate to one another. We want to connect to other people through life, experiences and knowledge. We want to feel like someone is speaking directly to us.

Being a writer with Consociate, we tackle a wide range of diverse clientele and write on a variety of subjects. We help bring the voice of many blogs alive. Here are some lessons we’ve learned in doing that and hope you can use in your blogging…in bringing your website alive.

Tell a personal story.

Sure, you can research and find information on almost any topic. But our goal is to produce original, meaningful content. Personal stories are powerful and engaging to the reader and can trigger an emotional response from the reader. Use a personal story and then relate it to your brand, your product. Then watch people connect.

Speak in first person.

Speaking in the first person is another way add personalization. That doesn’t mean you have to use “I” this and “I” that. Sprinkle that in where it feels right, of course. But on a larger level, it means you can write with authority. This is your story. Your business. Speak with confidence and people will feel like you are talking to them.

Be emotional.

Have you ever read a blog and literally laughed out loud? Bring the reader along on the joke! Allowing the reader to feel an emotional connection with your story will keep them coming back to read more. The end result? A reader connecting to your brand through your voice.

Be conversational.

You know the way you tell a story to your mom or your best friend? Write like that. In a blog, as compared to a press release or news report, you can use more casual language. Being conversational may also lead to engagement – comments and shares across social media – and present additional opportunities to discuss your topic.

Find your voice.

The most important thing when writing a blog is to find your voice. Sometimes this may take time to develop, but readers will soon to learn your writing style and hopefully will love it. Not to worry if your voice is evolving and growing. That’s normal. That’s living. That’s the pulse part.

Interested in learning more about how blogging can help your business and bring a pulse to your web site? Contact us today!

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The Power of Imagery in Social Media

Let’s face it. We are visual creatures. Even as a writer, when people say “a picture is worth a thousand words” I tend to agree…and totally get it. Especially when it comes to social media marketing.

Why?

Just look at the stats.

90% of information the brain receives is visual.
Visual content is processed 60,000 times faster in the brain than plain text.
72% of all Internet users are now active on social media.
40% of people respond better to visual content rather than text.
Facebook posts with photos get 39% more likes than other posts.
What proof do we have here at Consociate? Of all the stories we tell across social media for a wide variety of companies in various industries, photos, memes and videos are bar none the most popular pieces of content.

The Office Dog -Severn, a frequent subject in Consociate social media images. She's always LIKED and LOVED.

Severn The Office Dog- a frequent subject in Consociate social media images. She’s always LIKED and LOVED.

So how can you incorporate more imagery into your social marketing? Here are a few tips you can use.

Not all photos are created equally. Use strong imagery.

Photos of poor quality can do more harm than good. Consider the composition, clarity and context of any photos you share.

Post relevant photos.

Photos shared on Twitter, Facebook, Google+, Instagram and more should be relevant to the brand they are intended for. PETA won’t be posting pictures of a happy couple eating steak so be sure you stick to similar lines important to your brand. This includes “sharing” photos from other users. Post photos your target audience would want to see.

Include your link.

While photos are visually appealing, be sure to include a link back to your webpage. ALWAYS! Your goal is to gain more followers and ultimately bring them to your page where you can convert them to an actual lead.

Take real time photos.

Your audience wants to know what’s going on now! Don’t hesitate to take impromptu photos and post them right away. Being social is about being in the moment…even online.

Keep your images fresh.

While not all of your fans will even see what you post on social media (that’s just reality), for those that do follow you regularly, they likely don’t want to see the same images constantly recirculating. You’re more likely to get bored and click away, right? Take new photos when you can. Make it easy. Use your phone. Try using different filters and test out different angles (not too many angles…think get low and get high) to keep your photos fresh and visually appealing.

Have a right to post.

One important item to note, always be sure any photos you are posting are your own images or images, such as stock images, that you have a right to post. Posting photos that you do not have privileges to may result in a fine and have negative impact on your business. Photos are art and owned by the photographer. Be sure to respect their rights.

Sources:

http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

http://www.socialmediaexaminer.com/photos-generate-engagement-research/

http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about

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