I once heard someone refer to a blog as what gives a website a pulse. Stop and think about that. Powerful, eh?
Then think about the things that have a pulse. You. Men. Living beings. And that’s what a blog should be. A living piece of your web site. Something that is new and fresh. Something that’s first post is vastly different from its most recent because it’s grown and changes and morphed. And most important, something that has a personality.
Blogging is not only extremely important for your business but it helps your audience connect to your brand. Your brand, especially for small businesses, is you. It’s the culture of your company.
Adding a personal touch to everything you write will allow people to connect to YOU more on a personal level. Besides, we all crave that personal touch in any aspect of our lives. We have an innate desire to relate to one another. We want to connect to other people through life, experiences and knowledge. We want to feel like someone is speaking directly to us.
Being a writer with Consociate, we tackle a wide range of diverse clientele and write on a variety of subjects. We help bring the voice of many blogs alive. Here are some lessons we’ve learned in doing that and hope you can use in your blogging…in bringing your website alive.
Tell a personal story.
Sure, you can research and find information on almost any topic. But our goal is to produce original, meaningful content. Personal stories are powerful and engaging to the reader and can trigger an emotional response from the reader. Use a personal story and then relate it to your brand, your product. Then watch people connect.
Speak in first person.
Speaking in the first person is another way add personalization. That doesn’t mean you have to use “I” this and “I” that. Sprinkle that in where it feels right, of course. But on a larger level, it means you can write with authority. This is your story. Your business. Speak with confidence and people will feel like you are talking to them.
Have you ever read a blog and literally laughed out loud? Bring the reader along on the joke! Allowing the reader to feel an emotional connection with your story will keep them coming back to read more. The end result? A reader connecting to your brand through your voice.
You know the way you tell a story to your mom or your best friend? Write like that. In a blog, as compared to a press release or news report, you can use more casual language. Being conversational may also lead to engagement – comments and shares across social media – and present additional opportunities to discuss your topic.
Find your voice.
The most important thing when writing a blog is to find your voice. Sometimes this may take time to develop, but readers will soon to learn your writing style and hopefully will love it. Not to worry if your voice is evolving and growing. That’s normal. That’s living. That’s the pulse part.
Interested in learning more about how blogging can help your business and bring a pulse to your web site? Contact us today!