Tag: Matt Sabo

Why podcasting is an effective marketing tool

By Matt Sabo, Consociate Media Lead Writer and Media Strategist

We are wired to tell and listen to stories, an ancient method of communication that we’ve used for millennia to help make sense of the world around us.

We relate to stories. We gain insights, arrive at conclusions and learn from them. We experience the range of emotions through storytelling. We marvel, we may be surprised or shocked and we may react in anger or sadness. Often we tell stories to entertain and laugh.

Stories are a way to shrink a very big world and make connections in previously unimaginable ways that cross culture, gender, demographics and even societal status. As a marketing tool, stories are essential to connecting with an audience, whether it’s broad or targeted.

But stories are worthless without an audience; their very purpose is to share. Which makes podcasting a natural fit as a marketing tool to connect with an expansive new audience. It’s verbal storytelling reimagined, repurposed and recast.

One of the beauties of podcasting is its mobility and accessibility, making it a marketing dream. With the advent of smartphones, a podcast can be listened to anywhere — in a car, at an office, in a coffee shop, on a treadmill and a host of other places and even during a host of other activities.

Podcasters can use it as a tool to mold and shape their brand because they can control the message. They can also reach new, untapped audiences and connect with them in inventive ways.

Podcasting is a means to elevating a company’s brand and raising the profile of company executives. By telling their stories, hearing their musings on their successes and failures, what they are focused on, what they value in employees, industry trends — do you get the idea that there’s an endless supply of potential podcast subjects — you can take the audience on a journey inside the company’s walls.

You can also engage with an audience, soliciting questions and comments and building a rapport that you can’t get in other spaces. It’s also a direct line to customers, partners, potential patrons or clients and others.

Another selling point of podcasting is it helps cultivate a company’s cross-pollination efforts by incorporating other social media elements. It can widen a company’s reach as well by reaching out to contacts inside — and even outside — its industry to highlight trends, divulge what’s new, predict the future, tell war stories, frame discussions and offer insights into other topics of interest.

Before getting started, however, there are a couple of essentials to launching a successful podcast. Quality is key and it’s well worth the money — which can be surprisingly inexpensive at an investment under $1,000 — to ensure you have a podcast that sounds professional.

Also, have at least three to five podcast episodes edited and ready to upload and launch a social media blitz in conjunction with their release. You want to get noticed — there’s no point in making the time and effort to do podcasting if no one is listening — and use the tools at your disposal to drive traffic both to your podcast and from your podcast to a website and social media channels.

The times have certainly changed but whether it’s oral storytelling traditions in primitive cultures or podcasting, the story is still the same: It’s about the story.

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Consociate Media Welcomes Matt Sabo as Lead Writer, Communications Associate

Consociate Media, a Gloucester based public relations firm, is proud to welcome Matt Sabo to the team as Lead Writer and Communications Associate.

With more than 20 years of professional writing experience, Sabo is excited to tell stories of entrepreneurs and businesses through writing, editing, blogging and across various social media platforms.

Consociate Media, headquartered on Main Street in Gloucester, Va., was founded in 2011 by Stephanie Heinatz, a former newspaper reporter who worked alongside Sabo at the Daily Press. Consociate Media provides public relations, communications and marketing support to businesses of varying sizes and multiple industries. Clients stretch from New York to Gloucester, Williamsburg to Virginia Beach, and beyond.

“I write because it’s my passion and I’m fueled by the stories I have the opportunity to tell,” Sabo said. “Being a writer has taken me places I’ve never imagined, given me amazing experiences I didn’t foresee and allows me to meet extraordinary people. It never grows old.”

Sabo was born and raised in Bend, Ore., and went on to graduate from the University of Portland after receiving a track scholarship. After working as a reporter for various newspapers in Oregon, Sabo and his family relocated to Virginia in 2004 when Sabo landed a job at the Daily Press of Newport News.

Sabo took a sabbatical from the world of reporting in 2014 to work for the Transformational Education Network (TEN3), a Christian non-profit missions organization. With TEN3, Sabo traveled to Africa and Haiti helping church leaders and educators in those countries start Bible-based computer training schools. Today, Sabo pastors a non-denominational church in Gloucester.

“I view writing with Consociate and the expertise we offer as a team as an opportunity to elevate lives and see entrepreneurs and business owners succeed in the work they’re so passionate about,” Sabo said.

In his free time, Sabo enjoys raising his children, missions work, Wiffle ball, gardening and road trips.

Learn more about Consociate Media at www.consociatemedia.com.

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Meet Matt Sabo

Matt Sabo. What can we say? His way with words. His style as a reporter. Quite frankly, we’re inspired by him. We’ve read his work for years and now he’s part of the Consociate team!

This introduction is proof of his talents. Read on.

Matt was born and raised on the mean streets of east Bend, Oregon. It’s an old mill town hard along the Deschutes River where the big skies of the central Oregon High Desert meet the piney eastern slopes of the Cascades mountain range. In Bend, Matt became a dead-eye with a BB gun shooting targets in the patch of juniper trees and sagebrush next to the cemetery across the street. He also honed his craft of blowing up tree stumps with bombs manufactured out of packs of tricolor sparklers duct-taped tightly together that truly elevated the fun at the Fourth of July get-togethers with friends.

He became an accomplished long distance runner, eventually competing in the 1992 U.S. Olympic Trials in the steeplechase. Matt credits his very large older brother with developing his running abilities by virtue of the fact that after ambushing his mountain of a brother, typically with a dart or other sharp projectile delivered expertly to the backside, Matt would peel out the back door squealing like a banshee knowing that if he made it to the cemetery, he would probably live because his brother would run out of steam.

Matt earned a track scholarship to the University of Portland, thanks to his large, older brother, where he dabbled in journalism studies while running lots and lots of miles through the Rose City. In short order he met his soon to be wife, Julie. He actually was introduced to her by friends on the track team the night before she gave birth to a son, Brenton, becoming a single mom. After a 16-month courtship, Matt and Julie married and he pretty much has kept her pregnant ever since. Over the next 24 years of wedded bliss, the two would yield 13 offspring, if our math is right. We’re happy to report that during that time, Matt and Julie have only on two occasions driven off after losing count of the kids. Thankfully, they were only brief abandonments and the kids were quickly recovered and required little in the way of counseling.

In 2004, Matt and his family —  we believe at the time he and Julie had around nine kids, maybe 10 at the most — left Oregon for Gloucester, Va. A newspaper reporter, Matt took a job with the Daily Press and worked out of the Gloucester bureau covering all the major news of the county. Like the rogue non-native oysters from an experiment gone awry that managed to slip away and grow to be the size of dinner plates. And he covered other big stories, such as how long it takes to be here before you’re no longer a `come here.’ (It turns out that your mother has to be born here before you’re no longer a ‘come here.’)

Not content to take the easy path of life and just work and raise 14 kids, Matt would also plant and pastor a non-denominational church in Gloucester — Calvary Chapel Gloucester — and become a missionary with Serving In Mission. He would quit his job at the Daily Press and spend his time pastoring and in missions, traveling to Africa and Haiti to work with an organization called the Transformational Education Network to help church leaders and educators in those countries start Bible-based computer training schools. He continues his pastoring and missions work, though Matt and Julie appear to be holding steady (as of today) at 14 kids.

With Consociate Media, Matt is totally stoked to tell stories of entrepreneurs and successful businesses, through writing, editing, blogging and on social media. Writing has been a lifelong passion and Matt and looks forward to meeting great people, connecting with them and helping them grow their business.

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