The Power of Imagery in Social Media

Let’s face it. We are visual creatures. Even as a writer, when people say “a picture is worth a thousand words” I tend to agree…and totally get it. Especially when it comes to social media marketing.

Why?

Just look at the stats.

90% of information the brain receives is visual.
Visual content is processed 60,000 times faster in the brain than plain text.
72% of all Internet users are now active on social media.
40% of people respond better to visual content rather than text.
Facebook posts with photos get 39% more likes than other posts.
What proof do we have here at Consociate? Of all the stories we tell across social media for a wide variety of companies in various industries, photos, memes and videos are bar none the most popular pieces of content.

The Office Dog -Severn, a frequent subject in Consociate social media images. She's always LIKED and LOVED.

Severn The Office Dog- a frequent subject in Consociate social media images. She’s always LIKED and LOVED.

So how can you incorporate more imagery into your social marketing? Here are a few tips you can use.

Not all photos are created equally. Use strong imagery.

Photos of poor quality can do more harm than good. Consider the composition, clarity and context of any photos you share.

Post relevant photos.

Photos shared on Twitter, Facebook, Google+, Instagram and more should be relevant to the brand they are intended for. PETA won’t be posting pictures of a happy couple eating steak so be sure you stick to similar lines important to your brand. This includes “sharing” photos from other users. Post photos your target audience would want to see.

Include your link.

While photos are visually appealing, be sure to include a link back to your webpage. ALWAYS! Your goal is to gain more followers and ultimately bring them to your page where you can convert them to an actual lead.

Take real time photos.

Your audience wants to know what’s going on now! Don’t hesitate to take impromptu photos and post them right away. Being social is about being in the moment…even online.

Keep your images fresh.

While not all of your fans will even see what you post on social media (that’s just reality), for those that do follow you regularly, they likely don’t want to see the same images constantly recirculating. You’re more likely to get bored and click away, right? Take new photos when you can. Make it easy. Use your phone. Try using different filters and test out different angles (not too many angles…think get low and get high) to keep your photos fresh and visually appealing.

Have a right to post.

One important item to note, always be sure any photos you are posting are your own images or images, such as stock images, that you have a right to post. Posting photos that you do not have privileges to may result in a fine and have negative impact on your business. Photos are art and owned by the photographer. Be sure to respect their rights.

Sources:

http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

http://www.socialmediaexaminer.com/photos-generate-engagement-research/

http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about

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