Mount Vernon Private Label Packaging
George Washington’s Mount Vernon Private Wine Labels
George Washington had a deep interest in agriculture, and during his time at Mount Vernon, he sought to experiment with various crops. In the late 18th century, he established a vineyard on the estate, making him one of the early American wine enthusiasts and viticulturists.
Though George Washington’s attempts at growing grapes at Mount Vernon proved unsuccessful, the Mount Vernon estate today sells wines (and whiskeys, another nod to one of Mr. Washington’s endeavors) to support their historical preservation and education mission. And when it was time to breathe some new life into the packaging of those wines, they came to Consociate.
History Honored with Modern Appeal
White space dominates in these sleek labels, with each varietal getting its own color to make visual differentiation quick and easy. The historic estate is represented by a stylized silhouette of the mansion Washington called home, and the negative space around it helps keep the mansion the focal point.
When designing for historical properties, it’s key to maintain a balance between honoring the history and making the design appeal to the modern consumer. These labels give the estate its proper reverence, while communicating that these wines are in no way stuck in the past.
