Words make up only a part of strategic communications. Consociate will work with you to develop a comprehensive plan of words, actions, and visuals that align with the core values, mission and goals set by your company. We start with an audit of past and current marketing and communications efforts to establish a baseline of what’s out there about your business. That includes an SEO audit and review of your website. From there, Consociate will develop Key Performance Indicators to guide the direction your messaging will take and to expand your reach. By dissecting your strategy with concrete analytics, we can target our efforts on what tools matter the most to your audience and which ones need improvement for full impact. Consistency will be key in in developing both short- and long-term communication plans and a crisis communication plan specifically tailored to your business. We will identify the outcomes that you want to achieve with your communications and create a comprehensive strategy that speaks to your stakeholders and the public at large.There’s a lot of noise out there. Let Consociate help you plan strategically to deliver the messaging that will grow your company today and prepare it for tomorrow.
Consociate knows what makes a story — and how to build relationships with those in the media who are most interested in telling those stories. And because we’ve become a trusted and valued source of information to a variety of traditional and digital publications, we know where the opportunities lie to tell your unique story to the media. We aim to be as valuable to the media as the media is to our clients — a win-win for all. Our team of professionals — which includes a former reporter, photojournalist and corporate media practitioner — helps develop stories, find the right target, prepare clients for interviews, and track trends and inclinations among the most influential news outlets.We bring vast expertise to all aspects of media relations, including:
Op-eds and bylined articles
A bylined article written with the assistance of a Consociate team member is one of the best ways to deliver your unfiltered message to those whom you are trying to reach. Be it an op-ed for a media outlet, a contribution or guest column for a leading website, a trade article, long-form piece or even a simple letter to the editor, our seasoned wordsmiths are highly skilled in grabbing the reader’s attention on a timely subject, making the argument, then delivering a powerful conclusion or call to action. Every piece is carefully prepared to meet a client’s objectives, style, experience and audience.
Outreach planning and execution
Having a message is one thing. Delivering it is another. Consociate can help create an outreach planning matrix designed to deliver a steadily increasing drumbeat of branded, positive news of interest to the media that will boost awareness and understanding of brand, executives and spokespeople, as well as products and services. Consociate has vast experience supporting conferences, creating printed pieces, producing publications, developing surveys and more. We will identify opportunities and trends concentrating on hot topics and develop pitches that align with media vehicles and target audiences. Ongoing media monitoring will help us identify opportunities and measure results.
Media relationship building
While the world is increasingly virtual, the value of face-to-face interaction must not be overlooked. At Consociate, we use our connections with the media in local markets to introduce you to — and form mutually beneficial relationships with — the writers, editors and outlets that have an impact on your organization.
We believe in authentic storytelling, crafted in strategy and measured with results. Let Consociate build a marketing strategy for your business or organization that truly aligns with what you need to achieve. Our marketing strategy development process helps you clarify your goals and provides the basis for how you will reach them. We believe in a data-driven approach that starts with a discovery and auditing process and culminates with establishing key performance indicators and metrics for what success looks like.Whether the goal is to boost revenue, attract new donors, increase website conversions, penetrate new markets or more, the development of a sound marketing strategy is crucial. Consociate can help.
A picture may be worth a thousand words, but experts say one minute of video is worth 1.8 million of them. Consociate offers professional videography services that drive engagement and real business results. Our team has the technology and talent to produce impactful videos that capture the essence of your brand and the passion of your team. We specialize in video marketing campaigns, including social media videos, website videos, video advertising and more. And we can help you every step of the way, from pre-production to production and post-production.It’s one thing to tell people your story. Let us help you show them.