Blog

When it Comes to Social Media, Here’s What Counts and Why


It’s a given that your business needs to have a robust social media presence. It helps to understand a few buzzwords when quantifying your social media marketing efforts. Here are a few tips and terms to get you started. Analytics have their own language and we’re not going to go…
READ MORE

Don’t Look for Social Media Hacks to Grow, Focus on the 3 P’s Instead


Does your social media look like everybody else’s? Or does it reflect your people, your place, your passion? No other business can replicate you, your reason for what you do and where you do it, and above all, the passion that fuels you to excel. Convey those three elements on…
READ MORE

Make Your Selfie Video Stand Out


If you don’t have the budget for a full-scale professional video, or you’re looking to produce something a little more organic (the COVID era really showcased how much you can do from home), consider a short and simple selfie video made better by following these tips. You know what they…
READ MORE

Don’t Overlook Email Marketing As Part of Your Digital Strategy


With an inbox as full as a teenager’s closet, maybe you think email marketing has fallen by the wayside. Who has time to read all the emails they get in a day? By the same logic, though, if your competitors are communicating with your audience by email, shouldn’t you? Suffice…
READ MORE

Why I Wage Hope in Memory of My Dad


By Vicki L. Friedman  Pancreatic cancer. What Alex Trebak died of ranks third among cancer deaths in the United States with an overall five-year survival rate of 10%. My father, Harry Friedman, was among the 63% of patients who died within the first year of diagnosis. We lost Dad 23…
READ MORE