Month: July 2023

Turns Out the Cover Really Does Matter When Judging a Book

That old adage about not judging a book by its cover? A good rule of thumb overall but first impressions are an art that make a difference to today’s savvy consumer. Turns out seeing is believing and believing connects to buying. Want proof? Take a by-the-numbers look at how packaging…

Congrats to the 15 Under 50 Including One of Our Own

The Greater Williamsburg Chamber’s 2023 15 Under 50 distinction included one of our own, Stephanie Heinatz, founder and managing partner of Consociate Media. The 15 Under 50 Awards honor up-and-coming business and civic leaders in the Greater Williamsburg area who have impacted their communities and are thriving in their own…