Tag: PR

Why It Matters that Reporters-turned-PR Pros Speak the Same Language as Their Former Peers

In this era of shrinking newsrooms, seasoned public relations professionals have never been more valuable. It’s no secret that former reporters and editors often transition into careers as PR pros and one of the top skills they bring to the table is media relations. If no one on your staff…

Don’t overlook these 5 things when going Live on Facebook

If you’ve decided on a Facebook Live to promote your business’s next major announcement or a reveal of a new product or service, congratulations! You’re using one of social media’s most versatile tools to engage with your audience. Need a few tips and tricks to get started? Glad you asked!…