Tag: Media Relations

Next time your press release will sizzle thanks to these 5 tips

It’s been a full 24 hours since you hit the send button on a press release that you’re pretty stoked about and yet crickets. … Hello? Is anybody there? Good news — the plethora of media outlets is no longer limited to print and broadcast. Social media, websites and online…

The Power of Storytelling: Your Story and the Media

Virginia economic developers have a great story to tell. Period. But with an increasingly diverse media ecosystem – from mass media to social media, bloggers to influencers – where should economic developers focus their efforts? Media relations – that is, developing relationships and harnessing the power of mass media (newspapers,…