Tag: Branding

Just Do It: Tell the Story of Your Brand With Your Logo

A check mark by itself isn’t very exciting. When you see the Nike swoosh, that’s not what you see. Sneakerhead culture. Innovation, inspiration. Excellence. All of those ideas are related to the iconic logo. Wear Nike and you, too, will be inspired to reach heights you never imagined. Just do…

Turns Out the Cover Really Does Matter When Judging a Book

That old adage about not judging a book by its cover? A good rule of thumb overall but first impressions are an art that make a difference to today’s savvy consumer. Turns out seeing is believing and believing connects to buying. Want proof? Take a by-the-numbers look at how packaging…