Tag: Packaging

Turns Out the Cover Really Does Matter When Judging a Book

That old adage about not judging a book by its cover? A good rule of thumb overall but first impressions are an art that make a difference to today’s savvy consumer. Turns out seeing is believing and believing connects to buying. Want proof? Take a by-the-numbers look at how packaging…

Saluting an Inspired Idea and Its Impact on Our Veterans

Ideas. Create. Impact. At Consociate Media, we embrace those pillars and combining all of them to bring a concept to life. We’d worked to achieve just that with a special Veterans Day campaign created in partnership with Alewerks this year. The Williamsburg brewing company wanted a way to creatively introduce…