Tag: Public Relations

Imagine What We Can Do Together


Most of us are fond of using the terms collaboration and partnerships as part of public relations efforts to promote a brand or business. These words or others like them might be part of your mission statement or core values along with a mention of the value of building relationships….
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The Art of the Interview


By Stephanie Heinatz, Consociate Media Partner We were sitting inside his tiny office. Files were spread across his desk – albeit closed. And we were chatting. He was a long-time detective working a whole host of cold case homicides and I was a young pup of a reporter working the…
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The Three-Legged Stool Approach to Telling Stories, Pitching Journalists


By Stephanie Heinatz, Consociate Media Partner Back in the day, while working as a newspaper journalist, I learned early on my biggest weakness. I was addicted to story. To human conflict and how people overcome adversity. To the tales of people doing good for each other…just because. My first newspaper…
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