Tag: Public Relations

The Art of the Interview

By Stephanie Heinatz, Consociate Media Partner We were sitting inside his tiny office. Files were spread across his desk – albeit closed. And we were chatting. He was a long-time detective working a whole host of cold case homicides and I was a young pup of a reporter working the…

The Three-Legged Stool Approach to Telling Stories, Pitching Journalists

By Stephanie Heinatz, Consociate Media Partner Back in the day, while working as a newspaper journalist, I learned early on my biggest weakness. I was addicted to story. To human conflict and how people overcome adversity. To the tales of people doing good for each other…just because. My first newspaper…