Storied Stretch of Guinea Road Part of Great American Cleanup on March 24

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A two-mile stretch of Guinea Road will be part of the Great American Cleanup on March 24, a regional effort to transform Hampton Roads neighborhoods and communities into healthier spaces.

Team members from Consociate Media will pick up trash and litter that day from 11 a.m. until 2 p.m. The media, marketing and management firm recently adopted the two miles of Guinea Road from Route 17 to Buck’s Store Museum  as part of Virginia’s Adopt a Highway program

“We believe in making a difference and giving back right here where all of us work and many of us live,” said Consociate’s Founder and Managing Partner, Stephanie Heinatz. “We invite community members to come and join us on March 24. Together, we can keep Guinea Road beautiful.”

Consociate’s offices are located nearby at The Shops at Tidemill, and three of its five partners live in Gloucester. Trash bags, safety vests, waters and snacks will be provided at a staging area in the DMV parking lot at 2348 York Crossing Drive.

Guinea is the unofficial name for a collection of Gloucester County communities in Guinea Neck—Maryus, Jenkins Neck, Perrin and Achilles, among them — located just across the York River from Yorktown. The culture that reveres the men and women whose livelihood was on the water carries its own dialect that dates back centuries.

“Guinea Road is the gateway to a community filled with its own unique heritage,” Heinatz said. “Unless you travel by boat, there’s only one way to get to Guinea, and that’s via Guinea Road. We want to preserve that storied part of Gloucester County for the families who live there and leave a legacy so future generations understand Guinea’s special role in history.”

For more information, contact Heinatz via email at