Blog

Knowing information about your customer base is one thing. Gathering insight to make strategic marketing decisions based on that information is another. As a business owner, you have an idea of who your customer or client is. But it only makes sense to rely on actual data to confirm that….
READ MORE

It’s a given that your business needs to have a robust social media presence. It helps to understand a few buzzwords when quantifying your social media marketing efforts. Here are a few tips and terms to get you started. Analytics have their own language and we’re not going to go…
READ MORE

Does your social media look like everybody else’s? Or does it reflect your people, your place, your passion? No other business can replicate you, your reason for what you do and where you do it, and above all, the passion that fuels you to excel. Convey those three elements on…
READ MORE

If you don’t have the budget for a full-scale professional video, or you’re looking to produce something a little more organic (the COVID era really showcased how much you can do from home), consider a short and simple selfie video made better by following these tips. You know what they…
READ MORE

With an inbox as full as a teenager’s closet, maybe you think email marketing has fallen by the wayside. Who has time to read all the emails they get in a day? By the same logic, though, if your competitors are communicating with your audience by email, shouldn’t you? Suffice…
READ MORE