Remember the days when Black Friday sales in retail stores all over the country actually happened on Black Friday, the day after Thanksgiving? Over the years, that annual sale seems to be starting earlier and earlier as brands work to get attention of buyers first in the holiday shopping season….
READ MORE

We’re dreamers and doers at Consociate Media who share a passion for bringing brands to life. Creativity runs through us, but we’re increasingly mindful of relevancy, keeping current with evolving marketing trends and in some cases, being ahead of them. Here are 5 things to be mindful of as communicators…
READ MORE

Data matters. But too much data overwhelms. As public relations and marketing specialists, we know that authentic storytelling resonates more than statistics and numbers. But combining both is almost always the best route to go to make your audience engage effectively with your brand. The truth is we remember data…
READ MORE

In this era of shrinking newsrooms, seasoned public relations professionals have never been more valuable. It’s no secret that former reporters and editors often transition into careers as PR pros and one of the top skills they bring to the table is media relations. If no one on your staff…
READ MORE

By Stephanie Heinatz “Dad, can you tell me the story again of how you and Mom met?” I’m not sure what sparked young William Heinatz to pipe up from the back seat of our family mobile recently while driving home at the end of a productive work-school-camp summer day. But…
READ MORE

Virginia economic developers have a great story to tell. Period. But with an increasingly diverse media ecosystem – from mass media to social media, bloggers to influencers – where should economic developers focus their efforts? Media relations – that is, developing relationships and harnessing the power of mass media (newspapers,…
READ MORE