Category: PR Talk

Once Upon a Time… What’s Your Story?


By Stephanie Heinatz “Dad, can you tell me the story again of how you and Mom met?” I’m not sure what sparked young William Heinatz to pipe up from the back seat of our family mobile recently while driving home at the end of a productive work-school-camp summer day. But…
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The Power of Storytelling: Your Story and the Media


Virginia economic developers have a great story to tell. Period. But with an increasingly diverse media ecosystem – from mass media to social media, bloggers to influencers – where should economic developers focus their efforts? Media relations – that is, developing relationships and harnessing the power of mass media (newspapers,…
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