Category: News

Why It Matters that Reporters-turned-PR Pros Speak the Same Language as Their Former Peers


In this era of shrinking newsrooms, seasoned public relations professionals have never been more valuable. It’s no secret that former reporters and editors often transition into careers as PR pros and one of the top skills they bring to the table is media relations. If no one on your staff…
READ MORE

Imagine What We Can Do Together


Most of us are fond of using the terms collaboration and partnerships as part of public relations efforts to promote a brand or business. These words or others like them might be part of your mission statement or core values along with a mention of the value of building relationships….
READ MORE

Celebrating the Art of Being Together Again With the Muscarelle Museum


The Muscarelle Museum – and all of us here at Consociate Media – invites you to chalk your community a different color by creating a work of art in your own driveway. Select one of the 50 images from the museum’s permanent collection to participate in the museum’s first-ever Driveway…
READ MORE

Coastal Photography Gallery Prints By Consociate Media’s Rob Ostermaier Now Available Through Marker Nine


Marker Nine, the casual apparel company dedicated to the unspoiled life on the water, has expanded its product line to include coastal photography by Consociate Media’s award-winning photojournalist Rob Ostermaier. Marker Nine will take 10% of the sales from every print purchased and donate it to The Cook Foundation, a…
READ MORE

Consociate Media Honored with Trifecta of Telly Awards for Video Production Excellence


Consociate Media tells stories. On Tuesday, it added to its own. The Gloucester, Virginia-based firm that relies on a blend of marketing, media and management techniques to share the stories of the people behind business received three Telly Awards for video production in results announced Tuesday, May 25. The 42nd…
READ MORE

The House That Small Business Built


By Stephanie Heinatz, Founder & Managing Partner READER WARNING: in the words of some of my old newspaper editors, I fully admit that I’m “burying the lead” in this post. But please bear with me. Please read on. There’s a big ask and announcement buried in this story. ABOUT THE…
READ MORE

The Skinny On Why You Should Be Tracking Users On Your Website With Google Analytics


Knowing information about your customer base is one thing. Gathering insight to make strategic marketing decisions based on that information is another. As a business owner, you have an idea of who your customer or client is. But it only makes sense to rely on actual data to confirm that….
READ MORE

When it Comes to Social Media, Here’s What Counts and Why


It’s a given that your business needs to have a robust social media presence. It helps to understand a few buzzwords when quantifying your social media marketing efforts. Here are a few tips and terms to get you started. Analytics have their own language and we’re not going to go…
READ MORE

Don’t Look for Social Media Hacks to Grow, Focus on the 3 P’s Instead


Does your social media look like everybody else’s? Or does it reflect your people, your place, your passion? No other business can replicate you, your reason for what you do and where you do it, and above all, the passion that fuels you to excel. Convey those three elements on…
READ MORE

Make Your Selfie Video Stand Out


If you don’t have the budget for a full-scale professional video, or you’re looking to produce something a little more organic (the COVID era really showcased how much you can do from home), consider a short and simple selfie video made better by following these tips. You know what they…
READ MORE