Blog

What I’ve Learned Along the Way – Gratitude is Hard

Blog, Vicki's Column

Being honest here. Gratitude is hard. Sure, being grateful comes easy sitting around the Thanksgiving table with family and friends, a homecooked meal waiting. In a blink the food’s gone, and our feeds are filled with Black Friday tempts and Cyber Monday deals. Then onto the Christmas frenzy of trying…
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What I’ve Learned Along the Way

Blog, Vicki's Column

When you’re told you get to write your own column and you begin by talking about agility with dogs, you wonder if you’ll get the go-ahead to write a second column. Promise you, I’ll make this worth the read. The smartest dog on the planet is my shadow, a 9-pound…
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Make Sure to Use Data in Digital Storytelling

Blog, Marketing Talk, PR Talk

Data matters. But too much data overwhelms. As public relations and marketing specialists, we know that authentic storytelling resonates more than statistics and numbers. But combining both is almost always the best route to go to make your audience engage effectively with your brand. The truth is we remember data…
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Why It Matters that Reporters-turned-PR Pros Speak the Same Language as Their Former Peers

Blog, News, PR Talk

In this era of shrinking newsrooms, seasoned public relations professionals have never been more valuable. It’s no secret that former reporters and editors often transition into careers as PR pros and one of the top skills they bring to the table is media relations. If no one on your staff…
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Imagine What We Can Do Together

Blog, News

Most of us are fond of using the terms collaboration and partnerships as part of public relations efforts to promote a brand or business. These words or others like them might be part of your mission statement or core values along with a mention of the value of building relationships….
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