Blog

When you’re told you get to write your own column and you begin by talking about agility with dogs, you wonder if you’ll get the go-ahead to write a second column. Promise you, I’ll make this worth the read. The smartest dog on the planet is my shadow, a 9-pound…
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Data matters. But too much data overwhelms. As public relations and marketing specialists, we know that authentic storytelling resonates more than statistics and numbers. But combining both is almost always the best route to go to make your audience engage effectively with your brand. The truth is we remember data…
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In this era of shrinking newsrooms, seasoned public relations professionals have never been more valuable. It’s no secret that former reporters and editors often transition into careers as PR pros and one of the top skills they bring to the table is media relations. If no one on your staff…
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Most of us are fond of using the terms collaboration and partnerships as part of public relations efforts to promote a brand or business. These words or others like them might be part of your mission statement or core values along with a mention of the value of building relationships….
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The Muscarelle Museum – and all of us here at Consociate Media – invites you to chalk your community a different color by creating a work of art in your own driveway. Select one of the 50 images from the museum’s permanent collection to participate in the museum’s first-ever Driveway…
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