In this era of shrinking newsrooms, seasoned public relations professionals have never been more valuable. It’s no secret that former reporters and editors often transition into careers as PR pros and one of the top skills they bring to the table is media relations. If no one on your staff…
READ MORE

Most of us are fond of using the terms collaboration and partnerships as part of public relations efforts to promote a brand or business. These words or others like them might be part of your mission statement or core values along with a mention of the value of building relationships….
READ MORE

By Stephanie Heinatz, Consociate Media Partner We were sitting inside his tiny office. Files were spread across his desk – albeit closed. And we were chatting. He was a long-time detective working a whole host of cold case homicides and I was a young pup of a reporter working the…
READ MORE

By Stephanie Heinatz, Consociate Media Partner Back in the day, while working as a newspaper journalist, I learned early on my biggest weakness. I was addicted to story. To human conflict and how people overcome adversity. To the tales of people doing good for each other…just because. My first newspaper…
READ MORE