Tag: Packaging

Turns Out the Cover Really Does Matter When Judging a Book


That old adage about not judging a book by its cover? A good rule of thumb overall but first impressions are an art that make a difference to today’s savvy consumer. Turns out seeing is believing and believing connects to buying. Want proof? Take a by-the-numbers look at how packaging…
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Saluting an Inspired Idea and Its Impact on Our Veterans


Ideas. Create. Impact. At Consociate Media, we embrace those pillars and combining all of them to bring a concept to life. We’d worked to achieve just that with a special Veterans Day campaign created in partnership with Alewerks this year. The Williamsburg brewing company wanted a way to creatively introduce…
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