Remember the days when Black Friday sales in retail stores all over the country actually happened on Black Friday, the day after Thanksgiving? Over the years, that annual sale seems to be starting earlier and earlier as brands work to get attention of buyers first in the holiday shopping season….
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A check mark by itself isn’t very exciting. When you see the Nike swoosh, that’s not what you see. Sneakerhead culture. Innovation, inspiration. Excellence. All of those ideas are related to the iconic logo. Wear Nike and you, too, will be inspired to reach heights you never imagined. Just do…
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That old adage about not judging a book by its cover? A good rule of thumb overall but first impressions are an art that make a difference to today’s savvy consumer. Turns out seeing is believing and believing connects to buying. Want proof? Take a by-the-numbers look at how packaging…
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We’re dreamers and doers at Consociate Media who share a passion for bringing brands to life. Creativity runs through us, but we’re increasingly mindful of relevancy, keeping current with evolving marketing trends and in some cases, being ahead of them. Here are 5 things to be mindful of as communicators…
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Data matters. But too much data overwhelms. As public relations and marketing specialists, we know that authentic storytelling resonates more than statistics and numbers. But combining both is almost always the best route to go to make your audience engage effectively with your brand. The truth is we remember data…
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By Stephanie Heinatz “Dad, can you tell me the story again of how you and Mom met?” I’m not sure what sparked young William Heinatz to pipe up from the back seat of our family mobile recently while driving home at the end of a productive work-school-camp summer day. But…
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