Knowing information about your customer base is one thing. Gathering insight to make strategic marketing decisions based on that information is another. As a business owner, you have an idea of who your customer or client is. But it only makes sense to rely on actual data to confirm that….
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It’s a given that your business needs to have a robust social media presence. It helps to understand a few buzzwords when quantifying your social media marketing efforts. Here are a few tips and terms to get you started. Analytics have their own language and we’re not going to go…
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Does your social media look like everybody else’s? Or does it reflect your people, your place, your passion? No other business can replicate you, your reason for what you do and where you do it, and above all, the passion that fuels you to excel. Convey those three elements on…
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If you don’t have the budget for a full-scale professional video, or you’re looking to produce something a little more organic (the COVID era really showcased how much you can do from home), consider a short and simple selfie video made better by following these tips. You know what they…
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With an inbox as full as a teenager’s closet, maybe you think email marketing has fallen by the wayside. Who has time to read all the emails they get in a day? By the same logic, though, if your competitors are communicating with your audience by email, shouldn’t you? Suffice…
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By Vicki L. Friedman  Pancreatic cancer. What Alex Trebak died of ranks third among cancer deaths in the United States with an overall five-year survival rate of 10%. My father, Harry Friedman, was among the 63% of patients who died within the first year of diagnosis. We lost Dad 23…
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“Everybody can be great…because anybody can serve.” ― Martin Luther King Jr. We strive to be of service any chance we get. And our next service project is off to the races! As part of our team run for Run the D.O.G. to benefit our friends at Habitat for Humanity…
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We wanted to say thank you to the frontlines —the Riverside health care heroes who continue to serve the Middle Peninsula community tirelessly during the COVID-19 pandemic. We showed our gratitude with a fresh meal, 887 of them, delivered to Riverside health team members on the Middle Peninsula over three…
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You change your passwords. You stay off public WIFI. You only have a few employees and you trust all of them. Don’t fool yourself into thinking your business is not vulnerable to a cyber-attack. Consider almost one-third of data breaches affected small businesses last year, according to the Verizon Business…
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Of course, your business is on social media. You post regular content on Facebook and pics on the ’Gram. Your LinkedIn presence is healthy and you tweet daily. The internet is full of a plethora of other ideas from Facebook Live tips to infographics that catch the eye to creating…
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