Category: Blog

Don’t Look for Social Media Hacks to Grow, Focus on the 3 P’s Instead


Does your social media look like everybody else’s? Or does it reflect your people, your place, your passion? No other business can replicate you, your reason for what you do and where you do it, and above all, the passion that fuels you to excel. Convey those three elements on…
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Make Your Selfie Video Stand Out


If you don’t have the budget for a full-scale professional video, or you’re looking to produce something a little more organic (the COVID era really showcased how much you can do from home), consider a short and simple selfie video made better by following these tips. You know what they…
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Don’t Overlook Email Marketing As Part of Your Digital Strategy


With an inbox as full as a teenager’s closet, maybe you think email marketing has fallen by the wayside. Who has time to read all the emails they get in a day? By the same logic, though, if your competitors are communicating with your audience by email, shouldn’t you? Suffice…
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Why I Wage Hope in Memory of My Dad


By Vicki L. Friedman  Pancreatic cancer. What Alex Trebak died of ranks third among cancer deaths in the United States with an overall five-year survival rate of 10%. My father, Harry Friedman, was among the 63% of patients who died within the first year of diagnosis. We lost Dad 23…
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Off to the Races for Habitat for Humanity Peninsula and Greater Williamsburg


“Everybody can be great…because anybody can serve.” ― Martin Luther King Jr. We strive to be of service any chance we get. And our next service project is off to the races! As part of our team run for Run the D.O.G. to benefit our friends at Habitat for Humanity…
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We Asked. You Answered by Fueling the Frontlines.


We wanted to say thank you to the frontlines —the Riverside health care heroes who continue to serve the Middle Peninsula community tirelessly during the COVID-19 pandemic. We showed our gratitude with a fresh meal, 887 of them, delivered to Riverside health team members on the Middle Peninsula over three…
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Why You Should Take Cybersecurity Seriously as a Small Business Owner


You change your passwords. You stay off public WIFI. You only have a few employees and you trust all of them. Don’t fool yourself into thinking your business is not vulnerable to a cyber-attack. Consider almost one-third of data breaches affected small businesses last year, according to the Verizon Business…
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Bet You’re Not Doing These Things on Social Media for the Press to Promote Your Business


Of course, your business is on social media. You post regular content on Facebook and pics on the ’Gram. Your LinkedIn presence is healthy and you tweet daily. The internet is full of a plethora of other ideas from Facebook Live tips to infographics that catch the eye to creating…
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Next time your press release will sizzle thanks to these 5 tips


It’s been a full 24 hours since you hit the send button on a press release that you’re pretty stoked about and yet crickets. … Hello? Is anybody there? Good news — the plethora of media outlets is no longer limited to print and broadcast. Social media, websites and online…
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Fueling the Frontline Health Care Workers on the MidPen


When the COVID-19 pandemic first hit the Middle Peninsula community in 2019, we all rallied around our heath care teams, working to provide them as much support as possible as they dealt with a public health crisis unlike anything we’ve ever seen before. Today, as the pandemic surges to new…
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