Data matters. But too much data overwhelms. As public relations and marketing specialists, we know that authentic storytelling resonates more than statistics and numbers. But combining both is almost always the best route to go to make your audience engage effectively with your brand. The truth is we remember data…
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In this era of shrinking newsrooms, seasoned public relations professionals have never been more valuable. It’s no secret that former reporters and editors often transition into careers as PR pros and one of the top skills they bring to the table is media relations. If no one on your staff…
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Most of us are fond of using the terms collaboration and partnerships as part of public relations efforts to promote a brand or business. These words or others like them might be part of your mission statement or core values along with a mention of the value of building relationships….
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The Muscarelle Museum – and all of us here at Consociate Media – invites you to chalk your community a different color by creating a work of art in your own driveway. Select one of the 50 images from the museum’s permanent collection to participate in the museum’s first-ever Driveway…
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Marker Nine, the casual apparel company dedicated to the unspoiled life on the water, has expanded its product line to include coastal photography by Consociate Media’s award-winning photojournalist Rob Ostermaier. Marker Nine will take 10% of the sales from every print purchased and donate it to The Cook Foundation, a…
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Consociate Media tells stories. On Tuesday, it added to its own. The Gloucester, Virginia-based firm that relies on a blend of marketing, media and management techniques to share the stories of the people behind business received three Telly Awards for video production in results announced Tuesday, May 25. The 42nd…
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By Stephanie Heinatz, Founder & Managing Partner READER WARNING: in the words of some of my old newspaper editors, I fully admit that I’m “burying the lead” in this post. But please bear with me. Please read on. There’s a big ask and announcement buried in this story. ABOUT THE…
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Knowing information about your customer base is one thing. Gathering insight to make strategic marketing decisions based on that information is another. As a business owner, you have an idea of who your customer or client is. But it only makes sense to rely on actual data to confirm that….
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It’s a given that your business needs to have a robust social media presence. It helps to understand a few buzzwords when quantifying your social media marketing efforts. Here are a few tips and terms to get you started. Analytics have their own language and we’re not going to go…
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Does your social media look like everybody else’s? Or does it reflect your people, your place, your passion? No other business can replicate you, your reason for what you do and where you do it, and above all, the passion that fuels you to excel. Convey those three elements on…
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